UPRAVLJANJE LOGISTIČKIM STANDARDIMA U CILJU POVEĆANJA TRŽIŠNE KONKURENTNOSTI ORGANIZACIJE
Sažetak
Implementiranjem standardizacije logističkih usluga, savremene organizacije nastoje da smanje troške cirkulacije neefikasnih usluga i poboljšaju ukupnu efikasnost, čime se pomaže ukupni ekonomski rast. Cilj ovog rada je da pokaže kako logistička standardizacija utiče na razvoj korporativne tržišne konkuretnosti. Prvo, standardizacija logističkih usluga značajno promoviše korporativnu tendenciju da uspostavi dugoročnu tržišnu poziciju. Takođe, standardizacija logističkih funkcija ima za cilj ublažavanje finansijskih oscilacija i ubrzani organizacioni rast. I na kraju, razumevanje globalizacije poslovnih odnosa u kontekstu poslovne logistike treba da pokaže na koji način je došlo do pomeranja tradicionalnih logističkih funckija prema savremenim tendencijama. Ovaj rad takođe prezentuje ulogu logističke standardizacije u promovisanju korporativnih mehanizama u kontekstu restrukuriranja operacija koje imaju za cilju povećanja adaptivnih kapaciteta organizacije i njen dalji plasnam usluga na različitim tržištima.
Ključne reči
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