RACIO ANALIZA PREDUZEĆA U TEKSTILNOJ INDUSTRIJI SRBIJE – KOMPARACIJA FINANSIJSKIH REZULTATA SA ONLINE I OFFLINE DELOKRUGOM RADA
Sažetak
Dobro poznati cilj poslovanja preduzeća je maksimizacija profita, ali ipak, opstanak i razvoj preduzeća su takođe ciljevi koji moraju biti usko povezani sa maksimiziranjem profita. Predmet istraživanja u ovom radu predstavlja komparativnu analizu finansijskih performansi odabranih preduzeća koja posluju u tekstilnoj industriji Republike Srbije, a kriterijum za izbor napravljen je pretragom web prezentacija i društvenim mrežama prvih deset rezultata iz prethodno nabrojanog koraka. Cilj istraživanja je ukazati na neophodnost postojanja što kvalitetnije interpretacije na internetu, budući da u svetu u kom živimo, bez elektronske trgovine preduzeća ne mogu očekivati zadovoljavajuće finansijske rezultate – jer kupci su na web-u. Rezultati iz urađene studije slučaja ukazuju da je već danas neophodno, imati adekvatnu internet prezentaciju, nadograđenu sadržajem na društvenim mrežama i e–prodavnici, sa mogućnošću što jednostavnije kupovine, plaćanja, jeftinije dostave, odnosno celokupnog paketa proizvoda i usluga“.
Ključne reči
Reference
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