UTICAJ PLANIRANJA NA RAZVOJ INOVACIJA U MALIM I SREDNJIM PREDUZEĆIMA
Sažetak
Inovacije predstavljaju jedan od najznačajnijih faktora konkurentnosti preduzeća u savremenim uslovima poslovanja. Inovacija se definiše kao proces stvaranja nove (i diferencirane) vrednosti za kupca na tržištu, koja može stvoriti održivu konkurentsku prednost.Cilj inovacija je stvaranje uspešnije budućnosti preduzeća ali ovaj uspeh se ne događa sam po sebi već je potrebno svrsishodno izvršenje inovacionog procesa - koji zahteva na prvom mestu planiranje svih faza i podprocesa.
Ključne reči
Reference
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https://privreda.gov.rs/publikacije/izvestaj-o-mali-i-srednjim-preduzecima-i-preduzetnistvu-za-2018-godinu/
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